Our history of communications with technology professionals combined with our networking and infrastructure knowledge help us to maximize your marketing budget.
We perform the necessary functions to help you understand your target markets, clearly communicate your message to them and actively generate qualified leads from them.


ISP-Market SERVICES OVERVIEW:

Business Development
Consult on current and new distribution channels, strategic partnerships,
industry relations and general business opportunities.

Online Marketing / Lead Generation Campaigns
ISP-Market’s core business is creating and managing online marketing campaigns utilizing a proven combination of direct opt-in e-mail, newsletter and listserv sponsorships, banner advertising and site sponsorships.  The ISP-Market team handles everything end-to-end, from concept to media buying, placement, management and tracking.    

White Paper, Business Cases and Technical Writing
Creation of technical and business documents that are the cornerstones of successful
sales and marketing initiatives.

Custom Research
Real world in-depth industry research to deliver better understanding of the needs/requirements of a target industry or vertical market. Executed through surveys and/or interactive focus groups.

Branding / Positioning
Identify value propositions that clearly articulate the product and
company message/position that can be used as the basis for all marketing
communications.

Media Relations
Analyze and/or enhance existing relationships with individual reporters, and
news media organizations for targeted markets.

Industry Organization Partnering
Create and manage partnerships with leading technology groups,
in an effort create and relay promotional / sponsorship opportunities.



ONLINE MARKETING BUSINESS CASES:

Captus Networks and ISP-Market LLC (pdf)
Working together to extend market reach using online marketing as the key ingredient in lead generation activities

Cobalt Networks and ISP-Market LLC (pdf)
Working together to create integrated marketing communications using online marketing, response tracking and newsletters to take xSPs from prospect to customer

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