|ISP-Market SERVICES OVERVIEW:Business Development
Consult on current and new distribution channels, strategic partnerships,
industry relations and general business opportunities.
Marketing / Lead Generation Campaigns
core business is creating and managing online marketing campaigns utilizing a proven
combination of direct opt-in e-mail, newsletter and listserv sponsorships, banner
advertising and site sponsorships. The ISP-Market team handles everything
end-to-end, from concept to media buying, placement, management and tracking.
White Paper, Business Cases and Technical Writing
Creation of technical and business documents that are the cornerstones of
sales and marketing initiatives.
Real world in-depth industry research to deliver better understanding of the
needs/requirements of a target industry or vertical market. Executed through surveys
and/or interactive focus groups.
Branding / Positioning
Identify value propositions that clearly articulate the product and
company message/position that can be used as the basis for all marketing
Analyze and/or enhance existing relationships with individual reporters, and
news media organizations for targeted markets.
Industry Organization Partnering
Create and manage partnerships with leading technology groups,
in an effort create and relay promotional / sponsorship opportunities.